I’ve been earning my pennies as a freelance copywriter in Southampton for 4 years, working with clients in the city, around the city, and thousands of miles from the city. Born in Aberdeen and raised in the New Forest, I moved here right in the middle of the pandemic-who-shall-not-be-named. When I’m not sharing the office with my partner (it works, somehow) I’m hopping around independent cafés and local coworking spaces. It’s a nice life. me working from Good Things and smili

I’ve rewritten this blog 4 times now. I've also been refusing to talk about this for the best part of 18 months. Why? Because it is one of the most polarising topics we've had in years, and although I am actually someone with strong opinions, I do try (but often fail) to keep them to myself. I've also become quite bored with the conversation, and I know I'm not the only one. But in the last few months I’ve been asked to prove how I use AI in my work, asked to prove that I don

8 brands with sustainable and ethical alternatives to black friday

I recently wrote a blog on the importance of avoiding greenwashing in your marketing . Many of the salient points covered things like...