Brand Ecosystem
The deep foundations for solopreneurs and new brands who want to write (or prompt your fave robot) with total, utter confidence. Forever.
Your website was never quite given the investment your business deserves. Now's the time.
I imagine if you’re here, it’s because one of these sounds familiar:
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You started this business with a clear idea of who you were. But somewhere in the last couple of years, your brand has grown to become someone else.
Or maybe your website was cobbled together in the early days, on whatever budget you had at the time – and it’s never really reflected what you’re actually capable of.
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Either way, here’s where you’ve landed:
Every page reads a little differently.
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It undersells you by doing an okay job when it could be doing a brilliant one.
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You’re know who you want to attract, you just haven’t had the time, budget, or right person to make everything finally say so.
And with every month that passes, the gap between the business you've grown and the story your website tells becomes a little wider... making it harder for the right people to truly see the value of what you do.
(Still not sure who you want to attract? Brand Roots is the better starting point. This package is for once you already know, and just need it all to finally match.)
Let’s rebuild it properly.
The thinking and the words, structured around who you truly, deeply want to attract.
A full messaging foundation, a voice you can use anywhere, and a website that actually works as hard as you do.
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In-depth discovery call to uncover your audience, business, and what's not serving you now.
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Core messaging pillars – the handful of ideas you always come back to – fully described, with room to expand on each.
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A full tone of voice guide – 3-5 characteristics, described, with dos and don’ts and example copy for each. This is designed to be useful, not theoretical.
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Structure and copy for 3 core website pages – built around who you’re trying to reach so it finally, truly speaks to them.
You'll get:
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Core messaging pillars – A selection of authentic and natural go-to messages and ideas, with descriptions and expansion points for each.
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A mini tone of voice guide – how you sound and how you make your audience feel so you can effortlessly align everything you write. 3-5 characteristics, each described and guardrailed.
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Brand new website copy – Three fully written website pages, built on strong foundations and strategically shaped to help the right people understand, trust, and connect with your work.
Need more than 3 pages? We can add on additional ones at £200 per page, no dramas.
ALL DONE IN 2 WEEKS.
seriously
£2500
How do we do this then?
Get in touch
Send me a message. Give me a bit of context on your business, your goals, and what's currently not working.
Autograph, please
I'll send you my terms of agreement, you secure the booking with 50% upfront, and we lock in your discovery call date.
We yap
Well, you yap. I ask you questions about your business, your audience, and your goals. Together, we uncover what your website actually needs to do.
It's yours!
​Within 2 weeks, you'll get your full messaging pillars, tone of voice guide, and structured, written copy for your 3 core pages. Plus, a video explainer talking you through it all.