Brand Roots
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The deep foundations for solopreneurs and new brands who want to write (or prompt your fave robot) with total, utter confidence. Forever.
Tried to write your own messaging and ended up with a CV? Or an AI essay that could belong to anyone?
You are absolutely not alone if:
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You’ve drafted messaging and content a dozen times, and none of it sounds like you.
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Your lack of clarity around your target audience feels like your target audience is effectively no one.
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AI gave you pages and pages of generic “brand voice” that felt more disappointing to read with every re-prompt.
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Every time you sit down to write, you feel like you’re starting from scratch.
Until you’ve got your roots established, every piece of content, every proposal, and every post is another guess that keeps your brand disconnected from itself.
It's time to do this properly.
Let’s get underneath the words and sort the thinking first.
Nail exactly who you help, what you stand for, and how you sound. Then you can write anything, forever.
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In-depth discovery call to uncover your audience and positioning. We decide who this is actually for, so you learn how to speak to them thoughtfully and confidently.
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Core messaging pillars – the handful of ideas you always come back to, with expansions on each one.
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Mission and vision statement that could only come from you and the soul of your brand.
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A mini tone of voice guide, so every post, proposal, and page sounds unmistakably and effortlessly you.
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A copyedit of up to 2,000 words once you’ve written your own copy, to make sure it’s all aligned with the work we’ve done.
Thanks Amaia for helping me get round to a job I've been meaning to do for three years and set a brand tone/voice and support with web copy. The team and I are so much clearer on how we should write as an organisation and why. Excellent service and comms. So pleased!!!
Ella, Our Goal Founder
You’ve got the expertise. You deserve to:
Get clarity on the people your work is truly for, and let go of the need to resonate with everyone.
Approach every page with clarity and purpose, (not a blank page and endless prompting.)
Let your voice flow consistently through your website, content, and every pitch or proposal.
Create it once, use it forever – these are your roots. From here, you grow.
You'll get:
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Core messaging pillars – A selection of authentic go-to messages and ideas, with descriptions and expansion points for each.
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Mission and vision statements – to show the world who you are and what you stand for, and attract those who feel the same.
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A mini tone of voice guide – how you sound and how you make your audience feel so you can easily align everything you write. 3-5 characteristics, each described and guardrailed.
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Updated website copy – A copyedit of up to 1,000 words of your own shiny new copy, once it’s ready (within 2 weeks of Brand Roots delivery).
FOUNDATIONS IN 2 WEEKS
(+ 2 more weeks to edit your copy once it's ready)
£1150
How do we do this then?
Get in touch
Send me a message. Give me a bit of context on you, your brand, and what you’ve already got.
Autograph, please
I’ll send you my terms of agreement, you secure the booking with 50% upfront, and we lock in your discovery call date.
We yap
Well, you yap. I ask you questions and make notes like those therapists in the movies. Together, we get to the root of it.
It's yours!
Within 2 weeks, you'll get your mini brand book (positioning, messaging pillars, mission and vision, tone of voice guide) plus a video explainer talking you through it all.
To you, to me.
Go write your copy with your new roots beneath you. When it's ready (within the following 2 weeks), send it over and I'll copyedit it to make sure it's all aligned.