B2B content writing services
Thought leadership
More than ever, audiences are looking original ideas, but most thought leadership content out there is just recycled takes.
By asking the right questions, I help you find angles worth sharing.
Thought posts and opinion pieces, whitepapers and reports, insight articles and brand manifestos.
Case studies
Your buyers want proof of results and experience before working with you.
Structured, step-by-step narrative case studies show them how you work and the results you achieve. I write case studies your audience relates to, bringing them one step closer to working with you.
SEO blogs + articles
SEO content that brings both traffic and the right people.
I write blogs and articles based on what your buyers are actually searching for, and what they need to know before making a decision.
Useful content that ranks and moves people closer to working with you.
For B2B content that feels human, stands out in a sea of AI slop, and achieves clarity without losing character, I might just be the B2B copywriter for you.
I help your B2B writing stand out for the right reasons
I take everything that makes your B2B organisation meaningful (your mission, your vision, your why, your audience) and turn it into copy that feels good to read and impossible to ignore.
Whether you’re launching, rebranding, or just getting bigger and better, I write copy that:
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Communicates your technical/complex message clearly
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Amplifies the difference you make to your specific target audience
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Stands out in a sea of AI-generated B2B sameness
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Makes your audience think "yeah, this is what I need".
By saying the right thing, in the right way, to the right people, we can make your B2B content work as hard as you do.
B2B content writing examples
Landing page and website copy for a B2B saas marketing strategy platform, Margo.
Website copy for a B2B UK distributor of machine vision products.
Case studies for engineering and automation consultants.
Landing page and website copy for a B2B saas marketing strategy platform, Margo.
What do my clients think?
Looking for proof that I’m actually any good? These people think so:
Amaia has quickly become our go-to for anything and everything copywriting. She’s one of those rare talents who can infuse incredible brand personality into even the most functional or seemingly mundane content. If you’re looking to differentiate in a growing sea of AI-generated sameness (and you definitely, definitely should!) Amaia consistently delivers standout work that brings brands to life with brilliance, originality, and flair. Beyond her creative magic, she’s an absolute delight to work with. Super proactive, thoughtful, and always thinking beyond the brief. I can’t recommend her more highly!
Harri Nicholson
Nine + Nico