Copy is writing that sells. It uses psychology, creativity, and strategy to persuade the reader to do something – whether that’s buy, contact, subscribe, or whatever action you want them to take. Think: website pages, sales pages, ads, email sequences. Content, on the other hand, is writing to inform, educate, entertain, or nurture your audience over time. While copy moves people to act now, content builds connection so they’ll act later. Think: blogs, newsletters, articles, social posts, guides.

I truly hate to disappoint you, but there’s no single UK copywriter rate. It depends on experience, project type, and the depth of strategy involved. We usually charge by a project rate or a day rate. According to a ProCopywriters survey, the average day rate for a copywriter in the UK is £480. Mine's under £400!

Nope, not necessarily. That’s part of my job. I’m trained to research quickly, ask the right questions, and use your insights to write effectively for your audience. In fact, coming in with fresh eyes often helps me spot gaps and assumptions you can’t always see.

When I’m not writing copy, I’m translating. I do creative translations (also known as transcreation) from Spanish, French and Italian into English – usually things like board games and children’s books. My background is in languages and it’s where I learnt to take one idea and transform it for a whole new audience – and order beer.