<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site]]></title><description><![CDATA[AWF Copywriting ]]></description><link>https://www.awf-tc.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 09 May 2026 07:31:32 GMT</lastBuildDate><atom:link href="https://www.awfcopy.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Alright, fine, I'll talk about AI. ]]></title><description><![CDATA[I’ve rewritten this blog 4 times now. I've also been refusing to talk about this for the best part of 18 months. Why? Because it is one of the most polarising topics we've had in years, and although I am actually someone with strong opinions, I do try (but often fail) to keep them to myself. I've also become quite bored with the conversation, and I know I'm not the only one. But in the last few months I’ve been asked to prove how I use AI in my work, asked to prove that I don’t use AI in my...]]></description><link>https://www.awfcopy.uk/post/alright-fine-i-ll-talk-about-ai</link><guid isPermaLink="false">69f20c1cbc2ce3253fd21856</guid><pubDate>Thu, 07 May 2026 12:14:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b1d4d_cbcfbf8b781141be97ba28d36b40ae8f~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amaia Wilson Frade</dc:creator></item><item><title><![CDATA[8 brands doing something better this Black Friday ]]></title><description><![CDATA[8 brands with sustainable and ethical alternatives to black friday]]></description><link>https://www.awfcopy.uk/post/8-brands-doing-something-better-this-black-friday</link><guid isPermaLink="false">691f92e59e2226b1d41c1c84</guid><pubDate>Thu, 20 Nov 2025 22:20:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_99b26aa5dde342329480040f1e9d0436~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amaia Wilson Frade</dc:creator></item><item><title><![CDATA[What can health and wellness brands learn from The Glucose Goddess' supplement claims?]]></title><description><![CDATA[I recently wrote a blog on the importance of avoiding greenwashing in your marketing .  Many of the salient points covered things like...]]></description><link>https://www.awfcopy.uk/post/what-can-health-and-wellness-brands-learn-from-the-glucose-goddess-launch-of-her-new-supplement-an</link><guid isPermaLink="false">67b6441486930376d44bf280</guid><pubDate>Wed, 19 Feb 2025 21:06:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1b1d4d_d48222789d7e49e6a96e6c215af4820d~mv2.png/v1/fit/w_980,h_981,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amaia Wilson Frade</dc:creator></item><item><title><![CDATA[5 tips to avoid greenwashing in your marketing ]]></title><description><![CDATA[Is your brand committed to sustainability? Are you doing good things for the environment that you want to shout about? Good, you should. But you should do it properly. It’s no secret that consumers are becoming more and more environmentally conscious and this has fuelled a spike in eco-claims by brands who are looking to capitalise on their sustainability efforts. Because sustainability sells. While this does give rise to better, more environmentally friendly products, it also leads to a...]]></description><link>https://www.awfcopy.uk/post/5-tips-to-avoid-greenwashing-in-your-sustainability-copywriting</link><guid isPermaLink="false">677bb83885de9086511f4986</guid><pubDate>Mon, 06 Jan 2025 11:15:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_0667302800cc41189b82cc389991c0a6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amaia Wilson Frade</dc:creator></item></channel></rss>